Why EVERY Business NEEDS A Website In 2020
Updated: May 25
In today’s digital-driven society, a website is indispensable to the success of any business. Regardless of your business niche, model, or size, you can use a website to deliver powerful marketing messages and attract profitable leads.
A common misconception about business websites is that they must be purchase oriented. In reality, your website does not need to offer products for purchase, marketing tools for visitors to use, or the ability to process financial transactions.
If your business offers products and services for sale over the Internet, then by all means - design and develop a website for that purpose.
However, if your business is not purchase oriented, you can still have a website that serves as an information and communication medium.
Some business owners are reluctant about having a website because they fear the technical aspects and/or potential costs. Fortunately, there are affordable and effective web solutions out there that can work for you.
Relying heavily on middlemen is obsolete, ineffective, and unsuitable for you to compete favorably in ANY industry.
Trucking companies are robust in their operations and to keep up, operators require a steady influx of high paying and profitable customers.
A middleman can never guarantee this will be the case and as a trucking company, uncertainty will only hurt, rather than help your business.
For your business to remain relevant and survive, you need a competitive edge. Having a professional and functional website is an incredible starting point that enables you to cut out the middleman and ensure steady growth.
Below, we’ll look at the top reasons why every business needs a website now, when they may have not before.
1) Customers expect it.
The rise of the internet and recent progress in digital technology is changing the way people do business.
Virtually everyone expects a business or organization to have an online presence either through a website, social media account, or both.
Your customers, business partners, and prospects will expect to find your business on the internet with a quick online search.
In fact, a recent study reveals that over 70-80% of people research a business before making a purchase decision, usually on the company’s website. This represents a vast number of people who are looking up your business on the web for comparison with your competitors.
Having a fully functional and professional website enables you to capitalize on consumer online searches, convert business referrals, and trigger a sale or positive action.
A website can serve as your all round the clock, no days off business advocate, providing necessary information about your business, delivering powerful marketing messages, showcasing your broad expertise, and targeting your preferred audience.
Your website provides you not only with an online presence, but also a medium for you to capture a significant portion of critical market share.
Apart from an e-commerce website that is purchase oriented, most business websites are information-oriented and address the inquiries, complaints, or pain points of customers at large.
2. Offer social proof.
Social proof is a powerful marketing tool that, if used properly, can truly work great wonders for your business.
The purchase decision of consumers is mostly based on what others have to say about your services or products. In short, people are most likely to follow the actions of others when presented with evidence of their positive experience.
Even if you are a brick and mortar business listed on a local business directory with dozens of reviews and ratings, interested buyers are still going to look up your business online for a business website to get additional information about your brand.
Auto transporters can benefit greatly from social proof. When you need to ship a car and you're sifting through a long list of car shipping companies - how are you going to decide on which company to go with?
Without a website, you're just like any other car transport service. You're a car carrier who ships vehicles. When people are moving a car and don't see any reviews for your company - you're sadly just another shipping quote to them.
A recent report revealed that for 50% of consumers their first step after reading a positive review about a business is to visit their website.
This strongly indicates that having a website serves not only to highlight social proof but also to facilitate positive action, conversion, or purchase. If you do not have a website to facilitate the entire process, you will be losing out on a lot of potentially high paying customers.
By showcasing social proof on your website like positive ratings, customer testimonials, awards, recognition, number of customers served, etc. - you are informing your potential customer's that your product or service is the best option for them.
3. Capitalize on Online Marketing.
In today’s digital-driven society, digital marketing is the best way for you to expand your reach, gain fresh leads, and grow your business.
I mean, this makes complete sense given the fact that there are over 288 million active internet users in the United States, accounting for over 87% of the total population.
This figure is a powerful sign that a vast number of your potential customers and profitable leads are actively using the internet.
One of the most effective ways for you to reach out is with a fully functional and well-optimized business website.
A search engine optimized website lets your business be in front of a vast number of people. It enables you to promote your products and services to your preferred target audience for little or no cost with great returns.
This propels you into increasing your reach, prompting more conversions, gaining new customers, and expanding your customer base.
4. Strengthen credibility.
According to credibility research by Stanford, 75% of customers admit to making a conclusion about an organization’s credibility based on their website design.
This makes credibility an important characteristic that can make or break your efforts to attract customers and prompt a purchase or sale. Customers will never transact or patronize a brand or business they perceive as lacking in credibility.
This is even more relevant in the trucking industry for car transport companies. If your auto transport company consists of only one enclosed trailer that is driven cross country by a single owner operator, potential customers will still want to see that!
If you’re serious about building your brand’s credibility, you need to have a professional website.
On your website you’ll want to include your phone number, email address, contact information, and physical address.
The idea is for you to use your website to show that you are a legitimate business run by actual people.
If you do not have an excellent working website, people might question your legitimacy as a business and will refrain from patronizing you.
5. Branding Purposes.
Branding is a marketing practice of creating a symbol, image, or any other distinct feature people can use to differentiate your organization from others.
Branding can give you a massive edge over others in a highly competitive and saturated market as the perception people have about your company has incredible influence over their purchase decision.
With a website, you can build awareness around your brand by informing prospective buyers of who you are, how you can help, what you represent, and what sets you apart.
While this might not lead to immediate conversions, over time it will lead to brand recognition and increase the chances of buyers buying from you.
Without a website, it can be rather hard to achieve this because prospective buyers cannot easily find, or access, reliable and authentic information on your business.
Not to mention the advantage it gives an auto transport company when a truck driver is searching for trucking jobs and wants to look into his potential new employer before accepting a new truck driving job.
Branding for car shipping companies goes way beyond simply convincing consumers to have their vehicle transported by you!
Through branding - you can show prospective clients why your product or service stands out, show potential employees why they should come work for your company, and remind previous customers of why they chose you.
6. Save your valuable time.
As a business owner, you probably have a lot of important tasks to take care of. Amongst other various duties, you might have to respond to emails, take calls, send out proposals, confirm appointments, and so on.
All these undertakings take time, which is never enough, hence the need for a more effective and time-saving work structure.
Your website can help you save time, especially with providing prospective buyers answers to common questions and inquiries.
With your website providing all the necessary information to possible questions customers might have, you can spend less time on communications.
This allows you to channel your time and effort to other areas of your business that need urgent attention.
Not only will internal productivity increase, but there will be fewer distractions and an improvement in user experience on your website.
In addition, you can easily make changes, announce updates, or post notifications swiftly. Now anyone who visits your website will be completely informed and updated on your business’ recent developments.
Time is money, and by saving time you can make loads of it.
7. Showcase your offers.
A website is your business’ foremost representative.
It’s usually the first point of interaction buyers have with your business - which makes it an incredible platform for you to present your product and service offerings directly to them.
There are no restrictions on how you can showcase your offers. Everything is completely in your control - you call the shots.
With a website, you can easily make changes in line with any recent service or product offer.
When showcasing your offers, be sure to use a strong Call to Action (CTA) which will guide your visitors through your website and eventually turn them into a new customer.
8. Increase Availability.
Having a website means that your business can expand its working hours and remain available to users any day and time.
A website never takes a day off, it is always available.
This means that your business’ information and content is readily available to whoever needs it, even if you’re away.
Integrating advanced features like automatic chatbots is a brilliant way to enhance user experience because they’re able to assist customers while you’re unavailable.
Increased accessibility is known to support marketing efforts and effective customer service.
This way you can say goodbye to that “closed for business” sign for good.
Hope this article helps you out! If you want more advice for expanding your reach, getting leads, & growing your business — let me know in the comment section below!
Or if you'd like help implementing any of these tactics into your business - drop us a line or we'd love if you left a comment/question for us to answer below!
How many potential customers are you losing to middlemen or competitors simply because your online presence isn’t strong enough?