It’s 2021. Search Engine Optimization is HUGE – but how can you use it to increase sales and start growing your business?
The goal of every business is to generate maximum profits & increase revenue at minimum to low costs, whilst ensuring the delivery of high quality products and/or services to clients as the case may be.
One way to go about this is through organic marketing online. In today’s digital age, it is not business as usual because the world is changing & evolving at an unprecedented rate, thus the need to keep up with the latest innovative trends or face the bitter reality of being left behind.
To tap into the benefits of this rapid global change of the modern world, you too must change in all facets, including your manner of operations & business tactics.
With digital marketing, businesses are able to effectively reach a larger pool of potential customers, reach valuable clients, generate profitable leads, double their operations & increase profits.
However, all of these mouth watering possibilities depend on the strategy used.
One of these digital marketing strategies is search engine optimization — known simply as SEO.
In this article, we’re going to be giving some key pointer’s on what SEO is, how it works, the benefits of SEO & how business owners can use SEO to increase their sales, website traffic & gain more traction to their establishment or enterprise.
SEO is a popular abbreviation for the term “Search Engine Optimization” which is a technique used to increase the quantity & improve the quality of organic traffic to your business website or blog, by ensuring it is well ranked on search engines such as Google, Yandex, Yahoo & Bing.
Search engines such as Google, Yahoo, Bing & Yandex have an algorithm that ranks & places very vital content such as videos, images, articles, products, local business listings & other information on a wide variety of topics based on their relevance by scanning billions of content pieces uploaded on the web in order to properly evaluate, assess & ultimately determine (through web crawling & indexing) which of the uploaded content is most likely to provide well thought out, feasible answers or solutions to users questions or search query.
But as the number of websites & blogs have increased significantly, the stricter the rules have become.
This is clearly evident in the manner search engines have swiftly evolved & completely redefined their principle of operations, to allow for an improved – more efficient crawling, indexing & ranking of all content uploaded onto the internet.
Even though Search engine optimization is still about the technical stuffs required for improved visibility to search engines, now it is more about useful, high quality, intent-based content all through the users search process for a particular service, product, commodity or information at that point in time.
This therefore, calls for a more practical approach on your part as a business owner to focus more on optimizing & putting out not just any content, but ensuring your content is rich, unique & relevant.
One way to achieve this is for you to fully understand what users or consumers are constantly searching for, accurately provide the answers they seek by tactically integrating the keywords they are using when searching & figuring out the type of content they will be interested in.
We already have the immense potential of search engine optimization in increasing the quality & quantity of organic (non-paid) traffic to your website.
However, there are certain criteria you need to satisfy in order to increase sales through search engine optimization(whether it be local SEO, national SEO, or technical SEO), some of these criteria include:
Keywords are certain term’s individuals use when searching for information on the internet.
Without these keywords, potential customers cannot find the answers to what they are looking for in particular.
Keywords are not what they used to be in regard to SEO, but they still play an essential role.
It’s now up to you, to tactically use & integrate relevant phrases or terms related to your business that customers are most likely to input into a search bar during inquiries.
Proper implementation of keywords into your page titles, headings, content, web pages, image descriptions, e-mails & metadata is a sure bet to ranking higher than your competitors in regard to keyword searches.
There are several keyword generating tools & software available online to help you research & generate relevant keywords related to your brand or business.
Ubersuggest – a tool offered by Neil Patel, is my go to SEO tool for keyword research.
Use it to find keyword opportunities for you business and analyze which keywords your competitors are ranking for already.
Content really is king! And keywords are ineffective without great killer content.
Consumers are constantly searching for well written, high-quality, educating content that has the potential of serving as their guide on picking the best option or giving credible recommendations.
Therefore, to increase the chances of people finding your brand & the services you offer, you must establish yourself as an authoritative figure in your niche or field by generating unique, relevant, useful & persuasive content in various forms such as through videos (reported to increase organic search results fifty times more than text based content format), blogs, podcasts, animation’s, eBooks, product reviews, lists, infographics, etc.
With billions of active users, social media has sealed its mark & proven it’s potential as a great channel to engage, reach out & convince prospective consumers to make a purchase – thus, increasing overall sales & income.
This tactic can be much more effective with targeted marketing through paid advertisements that enable you to specifically select your target audience based on certain criteria such as age, sex, location & sometimes occupation depending on the platform you may choose to use.
Social media is also a fantastic avenue for brands & businesses to directly interact, engage & build a long lasting relationship with both new & existing customers.
Due to how important social media has become and how much time goes into running effective social media pages — many businesses have people who run their social media for them.
If you feel like you don’t have time to run your business and make multiple posts each day on Facebook, Instagram, & Twitter, this is a good place to get some advice catered specifically to your situation.
On page SEO is very crucial when it comes to increasing sales as it makes your site more user-friendly, makes it easier for search engines to crawl & index your web pages, helps to increase your ranking on search engine result pages, & will also help you focus on optimizing essential elements like inbound & outbound links, visuals, site architecture, HTML tags, text content, etc.
Some powerful on-page search engine optimization techniques include:
An effective internet marketing strategy through search engine optimization is just as important as your business plan.
This then calls for an effective strategy to regularly track, monitor & study all the different techniques you may have implemented to boost sales.
This strategy should incorporate proper analysis & examination of key performance indicators on your site to provide you with valuable information on tactics you may be using that are working best & those that are not.
Having this in place will help you focus more attention, effort & resources into the best performing elements across the board, thereby getting higher returns on your investments.
Search engine optimization is very vital because it ranks & places your business website or blog at the top listing of search engine result pages.
We briefly touched on infographics earlier — here’s a great one from Search Engine Journal to help you understand the importance of SEO:
Search engine optimization helps to increase organic (non-paid) traffic to your site.
The only way to achieve this is by optimizing your site for search engines through proper search engine optimization, which then relays to the search engine’s algorithm the relevance of your website or blog in providing useful solutions or practical answers to users searches or inquiries.
Studies have shown that the bulk of overall organic traffic on search engines usually goes to websites or blogs listed on the top ten of results, with the first being allocated about 40% of clicks, the second about 30% of clicks & the third about 20% of clicks, thereby making it very important for your site to be well ranked on search engine result pages.
When your site is properly optimized for SEO, you should end up with a high ranking on result pages.
Meaning that whenever users or consumers search on the internet for relevant information related to a particular product, service or commodity similar to what you’re offering, yours will be among the top ten on search engine primary result pages.
This gives you a first-hand opportunity to convince, persuade & ultimately convert prospects into valuable customers.
Some benefits of proper search engine optimization includes:
• Improved traffic
• Substantial return on investment
• An affordable & effective marketing technique
• Enhanced site usability
• Increased awareness & brand exposure
Hope this article helps you out! If you want more advice for increasing your sales, traffic, & conversions — subscribe to our newsletter!
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What methods are you currently using to boost your search ranking through SEO?
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